RM100k was all they had in capital and it was used mostly on office and warehouse rentrenovation stock. Vivy Yusof wisely uses different marketing strategies to attract new customers while retaining loyal users.
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Vivy is the Group Creative director at FashionValet a fashion e-commerce company founded by herself and her husband Fadzarudin Anuar Fadza in 2010.
Challenges faced of vivy yusof for her business. Vivy Yusof uses mass media as the most effective medium and close to the hearts of consumers. After returning from studying in London Vivy and her husband had the idea to bring online shopping to Malaysia after driving in heavy traffic from shop to shop in the rain. The marketing mostly comes from blogging.
Vivy Yusofs posts relating to reputation and demonstrations of what she is good at helped differentiate her from others and position her as an expert in her business. In the local fashion scene FashionValet by Vivy Yusof is leading the way. Previously listed as one of Asias Top 30 Under 30 on Forbes Datin Vivy Sofinas Yusof widely known as Yivy Yusof is one of Malaysias most well known female entrepreneurs especially in the Malay community.
Almost anything can be done online and shopping is easily the top activity on anyones browser history. For example vivy yusof always get information about acceptance or criticism about her product from customer from media social so she can plan something to upgrade her product quality. Can you please tell us a bit more about the course you just completed at Stanford Graduate School of Business.
KUALA LUMPUR Sept 25 FashionValet and Duck Group founder Vivy Yusof has filed a defamation suit against a netizen for allegedly slandering her on the issue of the government helping the B40 and M40 groups affected by Covid-19 outbreak. For example Vivy uses her Instagram vivyyusof to advertise any FashionValet product including FashionValet launch news on the prodduck blog. My friends even joke that its faster to contact me through Whatsapp to get a reply than face-to-face.
Go to our diagnostics page to see whats wrong. Actually it was not easy to run a business when there so many competitors around them. Besides being a wife and mother to 3 children she is the co-founder of FashionValet a multi-million dollar.
COMPETITION Main Competitors Is Zalora Poplook The Competition Still Exist No Changed. They teach you how important your family relation are and without them they will not be who they are. I love them because they are good role model for today girls.
Vivy yusof are targeting the more premium customers because their products price on average is quite high compared to others. Vivy Yusof with her husband children and mother. Vivy finds social media to be extremely potent something the older generation might find hard to grasp.
Under The Influence asks entrepreneurs quick-fire questions to learn more about the people behind the business news headlines. With a large social media following FashionValet has built its brand over 10 years being a platform to many modest fashion brands as well as developing their own line-up of house brands. They started Fashion Valet in 2010.
In fact they did not take salary until the company became stable. CHALLENGES SUCCESS CHALLENGES SUCCESS Lack of capital Have a good relationship between seller and buyers Negative comments Vivy does not define success Reseller issue for dUCk Once achieve target will set another goal 5. They teach today girls to.
Vivy Yusof on Staying Ahead of the Curve. Just like any other new entrepreneurs Vivy definitely went through some challenges in order to start up Fashion Valet and for her it was the lack of capital. It was a one-week course organised by Endeavor a global network of high-impact entrepreneurs of which only 12 companies in Malaysia have been selected one of which being FashionValet.
Yusof says she relies on her direct almost personal link to the customers who are mostly her followers on social media. Follow us on Instagram and subscribe to our Telegram channel for the latest updates. Fashion valet vivy yusof Trouble viewing this page.
Vivy knows that the only person who knows the brand better is herself. Datin Vivy Sofinas Yusof and FashionValet lead the fashion e-commerce charge in Malaysia. Challenges And Success Of Vivy Yusof Malaysian Woman Entrepreneur The very first challenge that Vivy and her husband had faced when started up Fashion Valet was the lack of capital.
If youre an avid Instagram user you would know FashionValet fashionvaletcom and dUCk duckscarves. Datin Vivy Sorfinas Yusof known as Vivy has been known since her blogging years and today she is a wife to Dato Fadzaruddin Shah Anuar known as Fadza a mom of three an entrepreneur and co-founder of one of the largest and first e-commerce platform in Malaysia FashionValet and The Duck Group in 2010 at the age of 23. Previous studies have indicated that the reputation of a CEO and their appearance on social media is strongly associated with company performance Bai et al 2019.
Now a multi-million dollar company with 150 employees and carrying 500 fashion brands. Actually it was not easy to run a business when there so many competitors around them. And Nilofa with her sisters Instagram account of sister no.
These days everyones talking about embracing the new normal or pivoting to suit the COVID-19 reality and sooner or later the subject of moving ones business completely online and embracing e. Wherever there is Vivy there is her phone. A law graduate from London School of Economics LSE Vivy is the Chief Creative Officer at FashionValet a fashion e-commerce company founded by herself and her husband Dato Fadzarudin Shah Anuar mostly known as Fadza in 2010 when they were 23 years old.
Today FashionValet is expanding at a rapid rate. I cant imagine trying to juggle my daily activities without it from capturing an OOTD picture and editing videos for my Youtube channel to writing on-the-go and connecting with the team. The very first challenge that Vivy and her husband had faced when started up Fashion Valet was the lack of capital.
Malaysian entrepreneur Vivy Yusof co-founded fashion e-commerce platform FashionValet with her husband fellow GenT lister Fadza Anuar in 2010 when they were both just 23. Chic talk with Vivy Yusof of FashionValet. She also uses her personal Instagram a lot to market FashionValet and that is where the creative side of her comes out.
Young Vivy Yusof built a Southeast Asia fashion e-commerce site from nothing but a frustrating shopping experience and a personal blog. In fact they did not take salary until the company became stable.
Faces Of Impact Vivy Yusof Co Founder Of Fashion Valet An By Endeavor Medium
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